In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence. Whether you are looking to build a brand from scratch, or strengthen an existing brand, this course will help you build a brand using social media.

This course cover how to build a social media strategy

- Identify social media platforms that fit your brand
- Craft strong messages that will engage your audience
- Evaluate and revise your strategy.

At the end of this session, you will be able to:
• Define terms related to social media branding
• Create a strategy for your social media brand
• Describe various social media platforms and identify what platforms fit your brand
• Communicate effectively over social media
• Deal with negative feedback and criticism
• Create a social media playbook to guide brand ambassadors
• And finally, you will be able to Evaluate your brand strength and revise your strategy